And all these tech companies seem to have an unspoken agreementīecause their “custom” fonts look nearly identical. Those licenses can cost millions over time, which is why tech companies like Apple, Samsung, and Google have opted to design their own for a one-time price closer to $50,000. Fonts - handwriting for computersįonts don’t just exist, they’re designed, which means that when companies use them in logos, on their websites, or on their marketing materials, they’re required to pay for a license to use them. But, unlike Stranger Things or Orange is the New Black, Netflix Sans is far from an imaginative piece of art. It seems Netflix is hellbent on having original everything ( they announced an $8B budget for original content last year).
This week, Netflix announced its new, custom-designed font, Netflix Sans, which will be used across its preview thumbnails and genre headers from now on - and will save the streaming company millions of dollars a year.
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